It must be hard being a TV executive.
Like, really hard.
In an atomised digital age where there’s a channel for every niche (I’m sure Guinea Pig TV isn’t far off), trying to keep hold of viewers on broad church channels like ITV and C4 must be tough. I imagine the executives must sit on space hoppers somewhere brainstorming like mad to come up with new ideas to keep the ratings up and the ad revenues a-flowing:
Executive 1: Like, Muslims are in the news a lot lately.
Other Execs: Umm, yeah. Keep going, man!
Exec 1: (concentrating real hard) And celebs are always good for ratings…
Other Execs: Yeah, Tarquin, you’re almost there baby!
Exec 1: Why not have a programme that combines the two… We could have a Z-list celeb giving a beginner’s guide to Islam!
Other execs: (jump off spacehoppers and run over and perform a group air slam dunk over the basketball ring)
Exec 1: Wait, wait, I’m not done. I’ve got the ideal presenter…. Peaches Geldof!!! (runs over and performs solo air slam dunk)
Other execs: That’s almost as good as your Love Island idea.
Exec 1: We’re done. Let’s get the marching powder back out again.
I would have thought an Islamic scholar with a bit of charisma would be better able to explain the subtleties of concepts such as Jihad etc., but that’s why I’m not a TV exec. I would have just patronised the audience and been totally out of touch with the zeitgeist. I wouldn’t have realised that relatives of low-grade celebs is where it’s at right now.
Er, Tarquin: any chance of a line?
http://uk.news.yahoo.com/27072006/344/peaches-geldof-islam-show.html





